TOTLINE

TOTLINE is a 36-page, quarterly magazine distributed to 80,000 playgroup families across Australia and NSW. The project includes concept, design, and layout with state-specific content, over 110 plate changes, and accompanying flysheets. It also involves close collaboration with the editor and advertising manager to manage 80+ advertisements, printing, and mail house integration. The design is fun, engaging, and positive, featuring extensive subscriber photography to help playgroups feel connected.