MERLIN ENTERTAINMENT
Each year, 1.2 million visitors explore Merlin Entertainments' SEA LIFE Aquarium in Sydney, home to over 13,000 aquatic creatures. Some of the projects that have been completed for SEA LIFE NSW, include the Darling Harbour premises' main foyer, bathrooms, hallways and ramp signage, all designed to keep visitors informed and engaged. Marketing materials include the "Beneath the Surface" guidebook for nationwide and New Zealand sales, as well as the Education Program Book given to schools. These projects adhered strictly to brand guidelines, covering art direction, design, layout, client liaison, and production of print and signage.