Merlin Entertainments

Merlin Entertainments is a leading global name in the attractions sector, renowned for its diverse portfolio of theme parks, resorts, and entertainment venues. Established in 1999, the company is headquartered in Poole, England, and operates over 130 attractions across 25 countries. It encompasses well-known brands such as Alton Towers Resort, LEGOLAND, Madame Tussauds, SEA LIFE, and the London Eye, drawing millions of visitors each year. Merlin focuses on providing immersive experiences, combining thrilling rides, educational exhibits, and interactive displays to engage guests of all ages. Committed to innovation, sustainability, and social responsibility, Merlin Entertainments continuously seeks to enhance guest experiences while maintaining its reputation as a leader in the leisure and tourism industry.